Tods: The Art of Craftsmanship
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Tods x Tim Walker: The Art of Craftsmanship
Tod's celebrates the time-honoured tradition of Italian craftsmanship and know-how by collaborating with world-renowned photographer Tim Walker in The Art of Craftsmanship. With an original story told through a series of stunning images and videos that carry an ironic and surreal feel, Tim Walker showcases the work behind the creation of Tod's iconic pieces. With his unmistakable contemporary style and language, the photographer plays on the double register of the objects and tools that highlight and represent the steps behind handcrafted pieces.
In a playful and surreal setting, Tim Walker captured and cut out not the leather, but the protagonists of Tod's artisanal history, in a joint effort with stylist and costume designer Gerry O'Kane and set designer Gary Card. Experimenting with dimensions, sizes, and perspectives, the props and artisanal tools were modeled to bring a truly unique project to life. Among precious leather cut-outs, oversized wooden shapes, and bold walls made of gommini, the temporary nature of the decorative props created for the exhibition installation deeply emphasizes the quality of the Tod's icons and our artisans' savoir-faire.